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About Us

Concentric Consulting is a leading business consulting firm based in Chennai, Tamil Nadu, specializing in Data Analytics, Business Process Reengineering, Performance Transformation, and Market Research. We not only provide solutions but ensure their sustainable implementation to drive business success.

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info@concentricconsulting.com

+91 93613 84495

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Portfolio Details

Market Research for Cylwin Knitwear

We conducted comprehensive industry segmentation research to help Cylwin Knitwear venture into a new retail business in Tiruppur district.

  • Client: Cylwin Knitwear
  • Categories: Market Research

The Challenge

Cylwin Knitwear aimed to expand into a new retail business in the competitive market of Tiruppur district. The challenge was to identify the right market segments and consumer preferences to ensure a successful venture.

The Solution

To address the challenge, we executed the following strategies:

  • Conducted in-depth market research to understand the competitive landscape and consumer behavior in Tiruppur.
  • Segmented the market to identify target customer groups with the highest potential.
  • Analyzed consumer preferences, purchasing power, and trends to guide product offerings and marketing strategies.
  • Provided actionable insights to help Cylwin Knitwear tailor their retail strategy and product mix.
These measures ensured that Cylwin Knitwear could confidently enter the new market with a strategy aligned to consumer needs and market conditions.

Popular Questions

Explore the most asked and answered queries about our BISA process. Satiate your curiosity with insightful responses here!

BISA (Business Insights and Strategic Actions) is a comprehensive assessment process designed to identify quick wins and areas for improvement in your business operations. It provides a roadmap to business excellence by uncovering immediate opportunities for enhancement.
BISA can help your business by increasing efficiency, reducing costs, enhancing productivity, improving customer satisfaction, and enabling data-driven decision-making. It provides actionable insights and recommendations to drive business improvement.
The BISA process involves initial consultation, data collection and analysis, preliminary findings and recommendations, detailed diagnosis (upon greenlight), and solution implementation and monitoring. Each step is designed to uncover the potential of your business and provide actionable insights.
We ensure the success of BISA initiatives by involving all stakeholders, conducting thorough analysis and planning, and providing the necessary training and support. Our approach is focused on delivering measurable improvements and sustainable results.
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