Drag

About Us

Concentric Consulting is a leading business consulting firm based in Chennai, Tamil Nadu, specializing in Data Analytics, Business Process Reengineering, Performance Transformation, and Market Research. We not only provide solutions but ensure their sustainable implementation to drive business success.

Contact Info

info@concentricconsulting.com

+91 93613 84495

Get a Quote

Portfolio Details

Market Research for Successful Product Launch

Our comprehensive market research provided actionable insights that guided a successful product launch, capturing significant market share.

  • Client: Theneera
  • Categories: Market Research

The Challenge

Theneera faced the challenge of launching a new product in a competitive market. They needed a detailed understanding of market trends, consumer preferences, and potential barriers to entry.

The Solution

To address Theneera's challenge, we conducted an in-depth market research that included:

  • Analyzing current market trends and competitor strategies.
  • Identifying target customer segments and their preferences.
  • Assessing potential barriers to entry and market risks.
  • Developing a comprehensive go-to-market strategy based on the findings.
These insights enabled Theneera to launch their product successfully and capture a significant market share.

Popular Questions

Explore the most asked and answered queries about our BISA process. Satiate your curiosity with insightful responses here!

BISA (Business Insights and Strategic Actions) is a comprehensive assessment process designed to identify quick wins and areas for improvement in your business operations. It provides a roadmap to business excellence by uncovering immediate opportunities for enhancement.
BISA can help your business by increasing efficiency, reducing costs, enhancing productivity, improving customer satisfaction, and enabling data-driven decision-making. It provides actionable insights and recommendations to drive business improvement.
The BISA process involves initial consultation, data collection and analysis, preliminary findings and recommendations, detailed diagnosis (upon greenlight), and solution implementation and monitoring. Each step is designed to uncover the potential of your business and provide actionable insights.
We ensure the success of BISA initiatives by involving all stakeholders, conducting thorough analysis and planning, and providing the necessary training and support. Our approach is focused on delivering measurable improvements and sustainable results.
Prev Case
Next Case